Every day, an individual, who is just a tiny part of the universe, expresses their thoughts so strongly, so eloquently and clearly that people stop themselves from what they are doing and listen. If just a few of the people listening through that become changed, if ever so little, it is not only they, but the world that has been changed. That is a Fat Statement.
An early iteration with less than subtle 'fat' text inside a 'statement' bubble. Experimenting with 3D and the eventual colour palette.
Initial ideas refined with cleaner lines and more abstract shapes. These bold and defined forms lend well to multiple flavours of colour styles.
Alternative designs that included the logo were produced for different areas of the website. This worn paper steers away from the clinical feel.
Ready for a night on the town, here is the logo with a full face of makeup. Never concealing detail, merely accentuating what is already there.
Separate text based designs were required for apparel, two variations of both style and colour. Complimented by a sherbet inspired colour scheme.
